With the rapid growth in subscriber base (over 400 million subscribers in India, 3 billion subscribers worldwide), mobile reaches more users than any other medium in history. In particular, the SMS protocol works on every handset and is an effective way to reach any mobile subscriber. Mobile, an established communication medium, is also emerging as an effective advertising medium and offers marketers unprecedented reach and interactivity.
Reach anyone, anytime, anywhere
Almost everyone has a mobile phone, or will soon have one, and can be reached instantly on their mobile device. Mobile subscribers are virtually inseparable from their handsets - the phone is always with them, no matter where they go. The mobile medium offers far greater reach than any other medium.
Custom messages to targeted users
The mobile handset is a personal device - so advertising messages can be individually personalized. Users can be targeted based on their demographic and behavioral profiles. While this requires platforms to upgrade their targeting capabilities, it offers new tools to the creative marketer.
Cost effective vs other media
Mobile offers better targeting and personalization capabilities than traditional media. User responses, if any, can be measured and monitored. This reduces wastage as well as increases effectiveness of advertising campaigns.
Large user base
SMS GupShup has a large and rapidly growing community of over 20 million users, who send and receive over 500 million messages per month. SMS GupShup has grown rapidly through user referrals to become the largest mobile community, by far, in India
Opt-in users are more likely to read your ad
SMS GupShup makes it easy for users to join and leave groups. Users that have voluntarily opted-in to follow a friend, expert, topic or celebrity are consuming the content regularly with interest. This provides brand marketers a receptive and attentive audience, and a non-intrusive way to communicate their message.
Powerful contextual targeting
SMS GupShup develops rich user profiles by data-mining their usage. Rich profiles combined with sophisticated ad serving algorithms helps marketers target their campaigns. Various targeting parameters such as user interests, geography, carrier etc can be tuned to get optimal returns for every rupee spent.
Easy setup
Starting a campaign is easy. You can quickly register, setup your campaign, pay for it and launch in just a few minutes using our self-serve ad system. Alternatively, you can contact our sales and client services teams for assistance.
Flexible campaign management tools
SMS GupShup has a rich set of features to let you customize the campaign to match your marketing needs. You can pick from multiple campaign types, ad formats and targeting parameters, as described below.
Multiple Campaign Types
You can set your campaign type to be either brand, response or coupon. Brand campaigns enable consumer brands drive awareness and reinforce recall. Response campaigns enable direct marketers generate leads with specific calls to action - responses can be either via sms, phone call or URL click. Coupon campaigns enable retailers to deliver special offers that drive in-store foot-falls or help build loyalty.
Multiple Ad Formats
Marketers can select from either Footer or Direct ad formats. Footer ads go at the bottom of user-generated messages - they are likelier to be read since they're inline, but are embedded in another message. Direct ads are full-length stand-alone messages sent to targeted users.
Campaign Targeting Parameters
Campaigns can be targeted to certain user segments based on multiple parameters: content categories (e.g. finance, entertainment), location (e.g. metros, states), day of week, time of day or carriers.
Analytics
The GupShup ad system provides comprehensive reports to track advertising performance. This includes ad delivery reports, user responses and budget spent. Advertisers can drill down based on targeting parameters.
Hewlett Packard
GupShup designed a campaign for HP to increase the sale of Multifunctional HP LaserJet printers. This included advertising across Tier I & Tier II cities in target categories of Business & Finance (SMEs & SMBs). This elicited responses from self-employed professionals and small business owners who showed interest in buying the product.
Minmax
Investment advisory services in the field of Indian Capital markets (NSE/BSE), the firm wanted to reach out to SMS GupShup subscribers in Finance interest groups across India. This was a response campaign to inform prospects of the free trial offer of stock tips from Minmax Traders. The campaign saw a huge number of high quality responses, a conversion rate of over 2%.
Career Launcher
Leading coaching institute launched a new class for preparatory exam for management studies. They wanted responses from students interested in appearing for the exam. This campaign was advertised across pan India student population on GupShup. An example creative: Get the edge to crack CAT with a Career Launcher Mentor, sms CAT to 567678. CL received thousands of responses on the keyword and was able to convert a good fraction to applicants.
